Who We Are
Midcentury Market really started when we began to realize, we didn't have to reinvent the wheel to live simply, independently, and locally. That the answers to living well had been perfected long before synthetics and corporate greed muddied up the water.
The Story
I'm Atticus, I'm 18, and I've been obsessed with the mid-century vintage life since I was a kid, the clothes, the manners, the way things were built to last. Eventually I realized it went deeper than aesthetics. They had the answers . We just traded them for convenience.
This feeling grew exponentially when I started thinking about my health, and the health of those around me. I started to hear about the negative effects of plastic, started to understand the environmental impact, saw real connections in my life between the shortcuts we take for convenience, and the consequences they have on our health, our minds... and our wallets.
So I took matters into my own hands, realized that healthy alternatives shouldn't be expensive, they weren't complex, they just needed to be embraced, and how we lived 80 years ago had most of the answers.
The goal behind this business is bigger: farmland in the magic valley. An organic heritage farm, supported by multiple families, growing food the right way. The market is how we get there.
What We Stand For
We don't use synthetic preservatives, petroleum-derived surfactants, industrial seed oils, or plastic packaging. Modern science allows for amazing advances in natural solutions, we just have to choose them.
Our products comes with a clear ingredient list and an explanation of what each ingredient does. No vague descriptions or complex lists. You should know what you're putting on and in your body and your home.
We sell things that get better with use. Wood, glass, natural fibers, these things age gracefully, and can last a lifetime, and also properly decompose when their time is up.
We're not a luxury brand. We're not a trend. We price to compete with what's on the shelf. Tallow soap and healthy foods used to be standard, somewhere along the way they got labeled a luxury. We don't think they should be.
Every Market Reads article is free. We pull from published research and cite our sources. Understanding why traditional methods work is as important as selling the products. An informed customer makes better decisions.
Midcentury Market LLC is structured to eventually hold land. The goal is an organic heritage farm in Idaho's Magic Valley, run by multiple families, producing food the right way. This is the first step.
Our Standard
Every product we offer at the market is used by us personally, tested through iteration. And put to the test in our daily lives, we believe in our products, there's nothing we would rather use
We're also transparent about limitations. Preservative-free products have shorter shelf lives. Hand-milled bread doesn't have the shelf stability of commercial bread. We tell you that up front, because the tradeoffs need to be understood.
Get in Touch
We're currently trying to decide on a local farmers market. In the meantime, if you'd like to reach out, you can email us directly.
mv.midcenturymarket@gmail.com